About Us

Welcome to Jake + Co! My name is Nicole, and this is my son Jake - the little one who is the inspiration behind my Queenstown based, online store. This picture was when I created my store back in 2020 - fast forward, and we now have Zac who has joined our family and is enjoying helping us to product test as well.

We thrive to bring our customers unique and quality baby products that have been hand-picked with love.

When you purchase from Jake + Co, you are not only supporting a small family business, but you are also supporting other Mums in business too. The majority of our products are either sourced from or made by other like minded Mum’s in New Zealand and Australia - we know how important it is to keep things local, and we strive to do this as much as possible.

Jake + Co is proud of the incredible collection we have. Whether you are seeking a gift for a baby shower, to treat a new Mum, or looking to purchase for your own special bundle of joy, we have baby products to suit all occasions.

Our gifts are unique, thoughtful and highly practical. We hope you love our products as much as we do!